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Linkbaiting Techniques and Ideas
Online presence isn’t something that can be taken for granted. It is becoming increasingly apparent that if you stand still, the online marketing world will pass you by. As such, linkbaits are becoming increasingly popular and it’s an area of online marketing that you can’t afford to neglect as it can create a cost-effective surge in site traffic.
In fact, a successful linkbait is one of the fastest and most inexpensive ways to build thousands of good quality backlinks pointing to your site.
A linkbait is essentially a piece of content placed on a web page – whether it’s an article, blog post, picture, or any other section of the online medium – that is designed for the specific intention of gathering links from as many different sources as possible.
Viral content is at the core of exactly how the engines want to operate. Search engines are, since their inception in the 1990's, attempting to use the web's link graph to identify content that people have found fundamentally interesting and worth sharing. Linkbaits epitomise this.
The real benefit of this is the visibility and exposure that your site acquires when it becomes popular in social media communities. Many users bookmark your site and this means you will end up getting links from many webmasters out there who are now familiar with your site.
If your story becomes popular on Digg, it can send up to 100,000 visits to your site in the period of a few hours, so make sure your site and your server are optimised to handle this kind of spiky traffic!